1. Motivated by Profit
It is important to realize that the driving force behind these recommendations is an affiliate commission of $1000 per referee (for every student that registers for the QSCA through their affiliate link they get $1000), so they should not, in any way, be taken as unbiased recommendations.
2. Likely Poorly Acquainted with the QSCA Program
I recommend that you check out the QSCA's affillate site to see out how the QSCA influences people to market its programs: http://quantum-success-coaching-academy.com/partners/. Once logged in, you will see a page with positive quotes from various affiliates about how much money they made from partnering with the QSCA, and quotes from QSCA students about how much they liked the program, all intended to sway you, a potential affiliate partner, to promote the QSCA's program. It is reasonable to suspect that many affiliates who market the QSCA program do not know much more about it than what they read in those quotes, and, while recommending it with such little background might seem dishonest, such dishonesty is not atypical in marketing. (In the QSCA's promotional videos Christy said that the coaching industry is one of "high integrity" and therefore hasn't needed government oversight to weed out its bad apples. This might be true regarding weeding out some issues, but it is certainly not true regarding weeding out less-than-fully-honest marketing. The life coaching industry, like every industry, is driven by profits more so than by morals, and this is reflected in its marketing.)
3. Text of Recommendations may be Written by the QSCA
If you are wondering how the QSCA's affiliates can write intelligent emails about the QSCA if they haven't examined its program, the answer is simple: The QSCA provides texts for them to use as templates for their emails, all that they have to do is add a few edits to make them seem like their own.
As a note, not all companies allow anyone to become one of their affiliates, as the QSCA does. Some companies will only allow select affiliates to market for them, and this gives them the ability, if they choose, to monitor the integrity of their affiliates’ marketing.
My advice:
In considering whether you want to build a life coaching business, it is important that you ask yourself if you feel okay about the lack of honesty that is common in the marketing of coaching, and if not, then you may need to consider a career path that doesn't require you to do such marketing.
~Joscelyn
No comments:
Post a Comment